In today’s digital world, online searches and reviews play a huge role in how potential clients choose who to work with—including real estate agents. If you’re not actively collecting Google reviews, you could be missing out on valuable business opportunities.
This blog will explain why Google reviews are crucial for real estate agents, how they impact local SEO, and how you can use them as a powerful marketing tool to attract more buyers and sellers.

Why Google Reviews Matter for Real Estate Agents
If someone is searching for a real estate agent in your area, chances are they’re turning to Google first. Just like you would check reviews before trying a new restaurant, home buyers and sellers check reviews before reaching out to an agent.
A strong presence on Google can help build credibility, increase your visibility, and ultimately, generate more leads. But if you don’t have a Google Business Profile (or if it’s lacking reviews), you’re making it harder for potential clients to trust and choose you.
Benefits of Google Reviews for Agents:
✅ Boosts Local SEO: The more positive reviews you have, the higher your chances of appearing in top search results.
✅ Builds Trust Instantly: Clients feel more comfortable choosing an agent with solid five-star reviews.
✅ Generates Leads Passively: More visibility means more potential buyers and sellers reaching out to you.
✅ Validates Referrals: Even word-of-mouth referrals check online before committing.
Google Reviews and SEO: Get Found More Easily
Having a Google Business Profile is a great first step, but if you really want to attract new clients, you need to rank high in search results.
A study found that 31% of people click the first link on Google when searching for a service, and 75% click on one of the top three results. So, ideally, you want to be in that top three when someone searches “real estate agent near me” or “best real estate agent in [your city].”
Google uses multiple factors to determine search rankings, and reviews are one of the most important for local businesses like real estate agents. Consistently receiving positive Google reviews signals to Google (and to potential clients) that you are a trusted, reputable professional.
Pro Tip:
Encourage satisfied clients to mention specific services in their reviews (e.g., "[Agent’s Name] helped us sell our home quickly with stunning listing photos and expert marketing!") to enhance keyword relevance and improve your search rankings.

Using Google Reviews as a Marketing Tool
Even if you’re getting clients through referrals, Google reviews can still work in your favor. Here’s how:
✅ Social Proof Builds Trust: When a potential client looks you up and sees a list of glowing reviews, they’ll feel more confident reaching out.
✅ More Visibility in Searches: The more reviews you have, the more likely you are to show up in search results when buyers or sellers look for an agent.
✅ Referrals Can Validate Their Decision: Even if someone is referred to you by a past client, they might still check Google to see what others say. A lack of reviews (or worse, bad ones) could make them hesitate.
✅ Stand Out from Competitors: If a buyer or seller is choosing between two agents and one has a strong list of five-star reviews while the other has none, the decision is easy.
If you’re already getting great feedback from past clients, Google reviews give you a way to showcase those positive experiences to new prospects.
How to Get More Google Reviews
The good news? It’s easy! Just ask.
Google provides a direct link that takes clients straight to your review page. Sending a quick, friendly request after closing a transaction can make all the difference.
Here’s an example message you can send via text or email:
Hi [Client’s Name], I really enjoyed working with you on the sale of your home! If you have a moment, I’d love if you could leave me a quick Google review. It helps more clients find me and gives them confidence in my services. Just click this link [insert link]—it only takes a minute. Thanks so much!
You can also automate this by adding a request to your email signature or including it in your closing packet. The key is to ask when your clients are still excited about their experience working with you.
Bonus Tip:
Offer a small incentive, like a shoutout on social media or a thank-you gift, to clients who leave a review.

Start Leveraging Google Reviews Today
Many real estate agents don’t take advantage of Google reviews, which means you have an opportunity to stand out. By actively collecting and showcasing positive reviews, you can build trust, improve your online visibility, and attract more clients—all with minimal effort.
Take Action Now:
✅ Claim Your Google Business Profile if you haven’t already.
✅ Start requesting reviews from happy clients after every transaction.
✅ Display your best reviews on your website and marketing materials.
Let Rae Allen Media help you elevate your real estate marketing game with professional photography, video tours, and interactive floor plans. Contact us today to book your next listing shoot!
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