What is AB 723?
AB 723 affects how digitally altered listing photos can be used in MLS listings and marketing. The goal is simple: transparency for buyers. Buyers should be able to clearly understand what's real and what has been digitally modified.
This applies to MLS listings (CRMLS and others), Zillow, Redfin, Realtor.com, property websites, social media, and marketing materials.
Standard Editing vs. Altered Images
Standard Editing
No disclosure needed
✔ Brightness and exposure correction
✔ Color correction and white balance
✔ Window exposure balancing
✔ Blue sky replacement
✔ Minor lawn or grass improvement
✔ TV screen glare removal
These edits improve image quality but do not change the property itself.
Altered Images
Disclosure required
⚠️ Virtual staging
⚠️ Virtual decluttering (removing furniture or items)
⚠️ Adding or removing objects or features
⚠️ Major landscaping or exterior changes
⚠️ Virtual twilight / day-to-dusk images
⚠️ Any AI-generated modifications that alter reality
If a buyer could walk into the home and see something different than the photo, it likely requires disclosure.
Simple Rule of Thumb
If a buyer could walk into the property and be surprised by what they see compared to the photo...
It likely needs disclosure.
AB 723 Disclosure Requirements
Clear Disclosure
A clear disclosure must be included near the image, simple and easy to understand (e.g., "Virtually Staged")
Original Image
The original, unedited image must be available via link, QR code, or accessible page
Transparency
Edits should not mislead buyers. When in doubt, simple transparency is always the safest approach
How Rae Allen Media Helps
We keep this simple so you don't have to worry about it. For agents in Corona and surrounding Southern California areas, we:
✔ Provide clean, natural real estate photography
✔ Flag edits that may need disclosure
✔ Add simple labels when appropriate
✔ Provide original images when needed
✔ Follow current MLS and industry guidelines
Our goal is to help your listing look great and stay compliant.
Questions About Edited Listing Photos?
If you're unsure whether an image needs disclosure...
Feel free to reach out. We're happy to take a quick look and give you a straightforward answer.
This page is intended as a general guideline based on current understanding of CA AB 723 and MLS practices. Agents and brokers are responsible for their own compliance.